The environment has become a hot topic for everyone around the world, particularly for businesses. With natural resources nearing depletion and excessive pollution causing devastating effects on the environment, companies decided to change their manufacturing techniques. These “green” techniques make use of renewable energy, environmentally friendly technology and recyclable packaging. When products are produced this way, they are called sustainable products.
Since they first became available in retail stores, sustainable products have been flying off the shelves. Because of their success in sales, more manufacturers are becoming greener and realizing the products’ social, economic and environmental value in the process. Sales of sustainable products are not showing signs of slowing down and it is likely these products will be around for a long time to come.
People – individuals and communities – stand to benefit from sustainable products. Consumers can enjoy the finished products, as well as the health safety that comes with newer, greener manufacturing processes. Companies are becoming more cautious about the way raw materials are collected and how they are processed, in order to reduce or eliminate their footprint on the environment. When the environment is cared for, the quality of life improves.
Production methods have changed from the toxic-dispelling processes they used to be, into clean and energy-efficient manufacturing techniques. Conventional power sources have been substituted by renewable energy. Manufacturers are now harnessing the power of natural resources like water, wind and the sun to produce electrical energy. Bio fuel, hydroelectricity and solar power are some of the top suppliers of energy today. Companies are purchasing more vehicles that are compatible with bio fuel for environmentally-conscious transportation.
Even the technologies used to produce or assemble sustainable products are cleaner and greener. Factories and plants use energy-efficient lighting and green chemistry as an alternative production technique. Ordinary fuels that leave carbon footprints on the atmosphere are replaced with biomass and bio fuel. Bio fuel petroleum is mostly used in product transportation to minimize air pollution.
Sustainable products are produced in a closed-loop system. Instead of manufacturers extracting raw materials, they use recycled materials to make new products. When new products expire, they can be put back into the cycle and serve as raw materials for other products. Any existing waste is not toxic and can be safely thrown away.
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The performance and cost were under scrutiny when sustainable products first came on the scene. Many found products to be inferior in quality, efficiency and high in price. However, processing techniques have improved over the years. Today, sustainable products are cheaper to buy and to make, and deliver the performance consumers expect.
There are many great sustainable products on the market today. PUMA, a reputable sportswear company, has launched the InCycle range of footwear, active wear and sports accessories manufactured through green processes. BMW, a world renowned car manufacturer, also has its own line of electric cars that include the i8 sportscar and urban i3.
The focus on environmental issues has unearthed the economic, environmental and social advantages of producing and using sustainable products. Consumers can benefit from affordable products, whose life cycle is safe and environmentally friendly.